The Power of the PANK

Download The Power of the PANK report, a joint study by Savvy Auntie and Weber Shandwick with KRC Research.
Joint Study Announced

Read the announcement from Savvy Auntie and Weber Shandwick about the $9 billion market that is virtually untapped
Beloved Aunt With Cash

The New York Times reports on the Power of the PANK, featuring Savvy Auntie founder, Melanie Notkin

Groceries are not the exclusive domain of moms. PANKs discuss food and beverages, too. – The Power of the PANK

Just Some of Our Clients